Advice To Businesses Using WordPress Who Are Worried About Security
If you are a content creator who wants to squeeze out more sales and money from content you’ve already created, then this article will show you how.
Here is a true story to illustrate what to do:
Not long ago, I was visiting my mom who lives in a small village by the ocean, and I decided to whip my phone out and create a teaching video out of it for a professionally-produced video series. Usually, I would just immediately create and put such content on my mobile app and share it as value to get immediate engagement and possibly even see some immediate cash flow, depending on what the content is selling. But this was for something entirely different and one of those rare cases where I wanted studio-like production value.
Anyway, the topic was about what I call:
It was inspired by some driftwood I saw on the beach.
And what that means is, almost everyone I know or know of who has any kind of content creation, any kind of coaching, or any kind of info marketing or other kind of solo entrepreneur thing going has all kinds of content you’ve had forever and aren’t aware of it. And one reason why a mobile app can be so valuable to those who use one is, it lets you put all that content floating around on your phone, on your hard drive, on your YouTube channels, etc right onto an app you control, on a platform that is yours, and do it via a simple & easy-to-use interface your audience and clients and customers can instantly experience and enjoy.
Everyone has all of this digital Driftwood in their business.
I would bet the biggest alligator in Florida you do, too.
You’re just not putting it to use in a mobile app which is designed to help you profit from.
Dan Kennedy talks about his idea of “unused capacity” – assets, time, resources, talents, space, media, friends, contacts, networks, etc you could be using, that you already possess, but aren’t, but if you did you could potentially add another “0” to your current business income.
Well guess what?
Digital driftwood is like hundreds of big, fat LOGS of unused capacity floating down a river you could be gathering, and using, selling, and building your business with.
If you want to start profiting and using yours, here is what I suggest doing:
- Build a mobile app or find an affordable zΩservice that lets you utilize mobile app technology – as statistics are clear that 70% of people now consume content on a mobile phone, and 90% of that content is consumed in a mobile app specifically (not a browser on the phone).
- Start loading all your digital “driftwood” content onto it.
- Start sharing, selling, or using it to engage.
And that’s all there is to it.
Doing that one thing alone – with content you already have “floating” around – can not only potentially make you quick sales, but possibly even be something you build an entire coaching, info marketing, or content creation business around.
To get your own professionally created & prestigiously branded $100,000+ quality mobile app for profiting from your own digital driftwood… and get it for less than the cost of your monthly cell cable bill… go here for a free test drive:
|I have this client who I affectionately call “The WordPress Worry Wart.”
Because this guy’s entire business, product line, brand, and web presence is completely wrapped up in his WordPress website. All of which was well and good at first 5 years ago. But the bigger he gets, the more he relies on it all working, and the more his income is tied up into the software, the more vulnerable he feels, the more at risk his business is from being obliterated by a jealous hater or hacker, and the more he worries about it.
Can’t say as I blame him for the worrying part though.
Personally, I think WordPress is a huge advantage for online marketers. It’s simplicity is unmatched. And I’ve used it myself for years, and still do in some ventures. But it’s also riddled with security problems, especially because it’s the #1 platform and is the most targeted by hackers.
Not a big deal if you’re a mommy blogger doing it for fun.
But if your entire business is bound by blood to WordPress?
It’s definitely a problem.
And the reason it’s a problem is because of all the security “holes” it has, and that constantly have to be plugged in and fixed. And my client is (rightfully so!) afraid because he goes in and he updates it and all of a sudden his server crashes. He’s had that happen numerous times where he updated a plugin in and the whole thing comes crashing down. This is nothing against WordPress, it’s just the nature of software. I’ve seen it happen when I did my time as a Nuclear Engineer for the Navy as well as when I ran a $12 million budget working for Encyclopedia Brittanica as a software developer.
And so there’s just this anxiety he has about WordPress.
It’s supposed to be simple and it is. But when it comes to running an ever-growing and eer-expanding business, with multiple plugins and security patches it doesn’t always work together in perfect harmony.
Mobile apps are Web 3.0 in my opinion. And in five to ten years businesses will have some kind of app if they want to stay competitive. They have very few – if any – of the security problems web based content management platforms have. They make consuming content ridiculously easy since everyone has their phones with them all the time, everywhere they go. And whether someone likes it or not, the statistics don’t lie. The most recent stats show the average person touches their mobile phone 2,617 times per DAY. They are always within 3 feet of their phones, even when eating, driving, traveling, exercising, dressing, shopping, waiting for appointments, sleeping, or while in the bathroom. That’s why 70%+ of digital content is consumed on a phone. And 92% of the time people are on their phone they are in a mobile app.
That means that is where your customers are.
It doesn’t mean not to use WordPress or an HTML website for some of your business’s needs.
But when it comes to content consumption, why not go where they are already going, and do it in a way that is protected from the hackers always trying to bring good businesses down?
The evil forces that attack WordPress and other popular content management platforms aren’t really a problem when a mobile app is set up & maintained correctly. And while it costs tens of thousands of dollars to develop and maintain a mobile app, my Learnistic software lets your business have your own mobile app for less than the cost of your monthly cable bill.